Morocco recorded nearly 20 million tourist arrivals in 2025, with tourism revenues reaching 138 billion dirhams. The first five months of 2026 indicate that this upward trend is accelerating, as revealed during the June 24 board meeting of the Moroccan National Tourist Office (ONMT) in Rabat.
The meeting was chaired by Tourism, Handicrafts, and Social and Solidarity Economy Minister Fatim-Zahra Ammor, alongside ONMT Director General Achraf Fayda. They reviewed sector performance and progress toward Morocco’s goal of attracting 26 million tourists by 2030.
International tourist arrivals rose by 7 percent through May 2026, tourism revenues jumped 21 percent, and overnight stays in classified accommodation increased by 9 percent.
“The 2023-2026 roadmap has shown that by working on air connectivity, promotion, investment, quality, and territorial development all at once, Morocco can scale up and compete with the world’s best destinations,” Minister Ammor stated.
The board also highlighted advances in air connectivity. Contracted airline seat capacity for the summer 2026 season reached 7.74 million seats, up 13 percent year-on-year. This growth was driven by new airline bases in Rabat, Marrakech, and Tétouan, and the launch of 52 new international routes during the first half of 2026.
Looking ahead, the ONMT outlined several priorities to support the 2030 target: strengthening air links, diversifying source markets—especially in China, India, and Latin America—developing maritime routes and cruise tourism, and gradually integrating artificial intelligence into marketing and commercial operations.
