In a bold move to expand market opportunities for Cameroonian cocoa through direct trade channels, the country’s Commerce Minister, Luc Magloire Mbarga Atangana, reached out in late 2024 to key global chocolate industry leaders, including Dr. Hae-Jung Jung from South Korea.

Dr. Jung responded by scheduling an official visit to Cameroon, culminating in a high-level working session at the Ministry on June 5, 2026. The visit underscored a shared commitment to elevating Cameroon’s cocoa on the global stage, particularly in emerging markets.

Impressed by laboratory analyses confirming the exceptional quality of Cameroonian cocoa, Dr. Jung pledged to acquire up to half of the nation’s 300,000-ton annual production—a figure that far exceeds initial expectations. Beyond cocoa sourcing, he outlined plans to support Cameroon’s economic transformation through large-scale investments in advanced industrial projects.

His vision includes the establishment of high-tech industrial parks on 100-hectare plots, following the successful model he implemented in Nigeria, Ghana, Angola, and Guinea. Early initiatives include relocating a plant for melamine and porcelain tableware, alongside kitchen utensils, while also exploring investments in healthcare infrastructure. Dr. Jung’s engagement reflects a long-term continental strategy.

The Minister welcomed the initiative, highlighting how it aligns with President Paul Biya’s import-substitution policies. He praised Cameroon’s stable institutions, abundant resources, and youthful workforce as key assets. Both parties agreed to expedite project implementation to maximize benefits.

Dr. Jung’s proven track record, international reputation, and genuine dedication—evident after more than a year of deliberation—signal strong potential for transformative investments in Cameroon’s economy.