The third edition of the “Visa Fintech Day” took place on Tuesday at the Mohammed VI Tower in Rabat, bringing together key players from Morocco’s financial ecosystem to discuss innovation, digital payments, and financial inclusion.
Organised by Visa in partnership with the Morocco Fintech Center (MFC), the Agency for Digital Development (ADD), and Technopark, the event gathered representatives from public authorities, regulators, banks, fintechs, investors, and tech companies. This edition placed a strong emphasis on artificial intelligence and its potential to transform financial services.
The proceedings were opened by Amal El Fallah Seghrouchni, Minister Delegate for Digital Transition and Administrative Reform, who addressed the role of artificial intelligence in accelerating an inclusive digital transformation. Several exchanges also focused on the impact of digitalisation on the national economy, notably during a discussion between Sami Romdhane, Country Manager of Visa in Morocco, and Ryad Mezzour, Minister of Industry and Trade.
Speakers highlighted the growing contribution of digital technologies to modernising Morocco’s economic fabric, particularly for small and medium-sized enterprises. Digital payments, data exploitation, and AI-based tools are now seen as major levers for competitiveness and development.
Morocco bets on AI to speed up its financial transformation
One of the highlights of this edition was the presentation of a white paper dedicated to the Moroccan fintech ecosystem. Produced jointly by Visa and the Morocco Fintech Center with the participation of several institutions, this document aims to serve as a reference for investors, industry professionals, and public decision-makers.
The report puts forward several recommendations intended to accelerate financial innovation in Morocco. These include the development of regulatory sandboxes to test new services in a secure framework, standardisation of technological integrations between market players, strengthening of funding mechanisms for startups, and increased use of artificial intelligence and data analysis to foster financial inclusion.
The event also showcased the Visa Africa Fintech Accelerator programme. Launched as part of the group’s commitment to invest one billion dollars in Africa by 2027, this initiative supports fintech startups across the continent through an intensive twelve-week programme.
Startups, banks, and regulators: a maturing collaboration
Since its launch, the accelerator has supported 104 African fintechs spread across six successive cohorts. Their combined valuation exceeds 1.4 billion dollars. Ten Moroccan startups have already benefited from the programme, gaining access to strategic support, Visa’s technological infrastructure, and funding opportunities.
During this third edition, two Moroccan startups from the latest cohort were highlighted. Both are developing solutions based on artificial intelligence and data exploitation to address structural challenges in the financial sector.
For Sami Romdhane, this evolution reflects the growing maturity of the national ecosystem. He noted that Moroccan fintechs now favour a logic of collaboration with banks and regulators rather than a disruptive approach. Visa intends to support this dynamic by making its technological infrastructure and global expertise available to drive financial innovation and expand access to financial services in Morocco.
