Claudy Siar, former host of Couleurs Tropicales on RFI, has been appointed Special Envoy for Culture, Media and National Visibility by Benin’s President. The appointment was announced on June 3, 2026, signaling a new chapter for the veteran broadcaster.

Claudy Siar’s transition from international broadcasting to a leadership role in Benin’s cultural diplomacy reflects his lifelong dedication to panafrican ideals and media innovation. The announcement follows his departure from RFI in March 2026, which coincided with the end of his iconic show after 31 years on air.

The departure from RFI marked a turning point in Siar’s career. His public statements highlighted differences over editorial direction and his outspoken panafrican views, while the network cited a shift toward new musical programming strategies. This professional separation has now paved the way for his strategic engagement with NewWorld TV, where he is set to launch two new channels: NewWorld Mix and NewWorld Muzik.

With more than three decades of experience shaping African narratives through media, Siar brings a wealth of insight to his new role. His appointment underscores Benin’s commitment to leveraging cultural and media platforms to enhance national and continental visibility.